by Adelia Zarreta

During my internship at Recovawear, I took on two significant projects:

I developed a marketing strategy for Recovawear's upcoming product, focusing on branding, audience targeting, and highlighting the product's unique value proposition. This project helped lay the groundwork for the product's successful market entry, ensuring alignment with the company's mission to support individuals with disabilities through adaptive clothing.

Recognizing that Recovawear’s Instagram had been inactive for a while, I identified an opportunity to revitalize the platform to increase brand awareness and engagement. While this initiative wasn’t initially assigned to me, I proactively proposed and executed a detailed content plan. The plan included:

  1. A regular posting schedule based on relevant themes such as sustainability, community building, and storytelling.
  2. Content briefs for each post, detailing objectives, visuals, and captions to maintain consistency and alignment with the brand voice.

Achievements:

My proactive approach in social media planning provided Recovawear with a structured content strategy that can be implemented long-term.

My internship at Recovawear was a transformative experience that exceeded my expectations. Working with a brand that focuses on adaptive clothing for individuals with disabilities gave me unique insights into a niche market and the opportunity to develop my skills in brand marketing and strategic planning.

The support and guidance from my founder were invaluable, especially as I navigated tasks like creating a marketing plan for a new product and revitalizing the brand's social media presence. I appreciated the open communication, which allowed me to experiment and grow, even when facing unfamiliar challenges.

This experience not only enhanced my knowledge of the fashion industry but also inspired and equipped me to pursue my dream of launching a sustainable fashion brand. The professional connections I gained and the hands-on learning will undoubtedly shape my career moving forward. I'm incredibly grateful for this opportunity.

Overall, I found the program incredibly rewarding and well-organized. The mentorship and collaborative environment exceeded my expectations, and I truly appreciated the chance to work on meaningful projects. Thank you for this incredible learning opportunity—it has been an unforgettable experience!